Clinic Plus knows that as mothers nurture their child, it is as important to nurture their hair as well. And Clinic Plus helps them do exactly that. Clinic Plus gives the confidence to the mothers to give their pre-teen daughters the freedom to experiment with her hair, without mothers worrying about their daughters’ hairfall, since Clinic Plus has Milk Protein Formula which reduces hairfall by 98%**. This is the main idea (Ab baalo ke saath jo bhi karo, balo ka girna mana hai) behind the latest relaunch of the brand in July 2012, with a new and significantly improved formulation and packaging.
It has got three variants under its Strong & Long range of shampoos – Health, Antidandruff and Naturals. Earlier in the year, the brand also launched a conditioner for the first time, to provide consumers smooth and tangle free hair with its Soft and Silky Cream Conditioner which has got a unique combination of Milk protein and Almond oil. In addition to this, Clinic Plus also has a Daily Care, nourishing hair oil. Thus, Clinic Plus has a full portfolio of Hair Care products to cater to the modern consumers of India.
The brand is also available in Pakistan, Sri Lanka, Indonesia, Vietnam and Philippines.
*As per AC Nielsen retail audit data (July 2012) in Shampoo+Conditioner Market. **Based on lab test, due to breakage vs non-conditioning shampoo.