For years, Closeup has been synonymous with fresh breath confidence that we require during our social interactions

Closeup, since its launch, has been synonymous with 'Freshness' that gives you the confidence in social situations.

The brand has always been unique and fun, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

Key facts

  • India’s 1st gel toothpaste
  • Market leader in gel toothpaste category for over 3 decades
  • Some of the best known celebrities have been part of Closeup ads over the years

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  • Your quick fix to rock that party look. Buy Diamond Attraction and win a diamond worth Rs. 2 lakhs.

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    about 8 hours ago

  • Our lucky winner of the week, Niyati Mishra’s smile says it all. She has won a Tanishq diamond worth Rs. 2 lakhs.
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  • A smile isn't as expensive as a diamond but is just as valued. Win a Diamond worth Rs. 2 lakhs every week.
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    21 May

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