For years, Closeup has been synonymous with fresh breath confidence that we require during our social interactions

Closeup, since its launch, has been synonymous with 'Freshness' that gives you the confidence in social situations.

The brand has always been unique and fun, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

Key facts

  • India’s 1st gel toothpaste
  • Market leader in gel toothpaste category for over 3 decades
  • Some of the best known celebrities have been part of Closeup ads over the years

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  • Watch Aayushi from StyleDrive show off her gorgeous smile in Closeup Diamond Attraction’s all new music video. Can you guess the name of her smile?

    Aayushi steals the spotlight with her new #CloseupInstaSmile

    Watch as beauty blogger @AayushiBangur poses like a star with her all-new #CloseupInstaSmile. Catch the biggest fashion ensemble flaunt 7 new smiles in Close...

    about 16 hours ago

  • Watch Navyata flaunt her hottest new smile in Closeup Diamond Attraction’s brand new music video. Stay Hooked!

    31 Jul

  • A glimpse of the action behind the scenes of #CloseupInstaSmile music video with our fabulous bloggers.

    30 Jul

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