For years, Closeup has been synonymous with fresh breath confidence that we require during our social interactions

Closeup, since its launch, has been synonymous with 'Freshness' that gives you the confidence in social situations.

The brand has always been unique and fun, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

Key facts

  • India’s 1st gel toothpaste
  • Market leader in gel toothpaste category for over 3 decades
  • Some of the best known celebrities have been part of Closeup ads over the years

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  • Dress like a diva and be the star of Femina!
    Participate now and win

    about 34 minutes ago

  • Movie, dinner, coffee or a holiday – Tell us which of the above you would like to be surprised with on Valentine’s Day & win Closeup couple kits!

    T&C apply.

    about 6 hours ago

  • No prizes for guessing that Diamond Attraction is one of Aanam C’s go-to beauty accessories. Read on to see what else she swears by.

    My Quick Fix Guide I Style Tips For Desk To Dinner
    Read about what fashion and beauty blogger Aanam C has to say about her quick fix guide!

    29 Sep

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