Lifebuoy

Lifebuoy, an undisputed market leader for 117 years, has a compelling vision “to make 5 billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of  hand washing with soap to reduce diarrheal deaths.

Lifebuoy is available in bar soaps, liquid handwash, hand sanitizer and talc.

Key facts

  • World’s No. 1 Selling Germ Protection Soap

  • Distribution across 50 lakh + stores across the country

  • Awarded the Bronze Global Effie for the ‘Superfast Handwash’ campaign

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Tips
  • Kajol, #HelpAChildReach5 ambassador writes - "As the 'handwashing ambassador', I have seen first-hand how it can make a huge impact. We don’t consider diarrhoea as a life-threatening disease, mainly because you and I are sheltered from its worst ravages."

    29 Apr

  • Lifebuoy aims to bring safety, security and health to five billion people, through the active promotion of hand washing with soap.

  • By the end of 2011, our Lifebouy handwashing campaigns had reached 48 million people.

  • Don’t forget the soap when washing your hands. It helps prevent the spread of germs and reduces the risk of disease.

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