Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space.
Lifebouy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of hand washing with soap to reduce diarrheal deaths.
Lifebuoy is available in bar soaps, liquid handwash, hand sanitizer and talc.
World’s No. 1 Selling Germ Protection Soap
Distribution across 50 lakh + stores across the country
Awarded the Bronze Global Effie for the ‘Superfast Handwash’ campaign