Lifebuoy, an undisputed market leader for 117 years, has a compelling vision “to make 5 billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of  hand washing with soap to reduce diarrheal deaths.

Lifebuoy is available in bar soaps, liquid handwash, hand sanitizer and talc.

Key facts

  • World’s No. 1 Selling Germ Protection Soap

  • Distribution across 50 lakh + stores across the country

  • Awarded the Bronze Global Effie for the ‘Superfast Handwash’ campaign

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  • We want every child to turn 5, which is why we’re at #UNGA to promote handwashing with soap as a key factor for newborn survival.

    Help us save these lives and share this post now #HelpAChildReach5

    about 4 hours ago

  • Great news everyone, handwashing champion and #HelpAChildReach5 ambassador Kajol is now on Twitter! Follow her journey as she advocates for #Handwashing at the UN General Assembly in New York! #UNGA

    Show your support and follow her at @KajolAtUN now:

    17 Sep

  • Superheroes are saving millions of lives – for real! See how we worked with Yoe Books to #helpachildreach5: #handwashing

    Superheroes are Saving Millions of Lives - For Real!

    The story of how an uncanny team of comic book superheroes, The School of 5 and their comic books are helping to save the lives millions of children every ye...

    23 Jul

  • Lifebuoy aims to bring safety, security and health to five billion people, through the active promotion of hand washing with soap.

  • By the end of 2011, our Lifebouy handwashing campaigns had reached 48 million people.

  • Don’t forget the soap when washing your hands. It helps prevent the spread of germs and reduces the risk of disease.

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