Rin

Clothes talk for us. Rin plays an integral part in enabling us to look good by providing demonstrably superior whites, giving us the confidence to realize our ambitions

Clean white clothes play a critical role in our lives by creating a good impression and being recognized by society. Sparkling white clothes not only help us form great impressions on the people we meet but also provide us confidence to realize our ambitions. Rin understands this need and strives to deliver best in class whiteness through continuous innovation and product improvements.

Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic. Over the years, the brand has grown to become synonymous with “sparking white clothes” for its consumers.

Rin detergent powder was launched in 1994. This was the first product extension from the iconic brand that stood for whiteness in laundry.

In 2007, the brand was extended to include bleach in its portfolio. Bleach being another “whiteness” solution for numerous Indian households was a logical extension for the brand.

Rin also added Rin Matic, a specialist washing machine powder to its portfolio, based on the insight that ordinary powders do not deliver performance under machine wash conditions, thus leading to an unsatisfied consumer need.

In 2012, Rin Perfect Shine, a liquid blue was launched. It is yet another category extension from a brand that promises to deliver sparkling white clothes through its various products.

The 'Rin' brand today is trusted by millions of households across the country through its various product offerings, and continues to grow and gain the love and confidence of the Indian consumer.

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  • Rin Career Ready Academy - Tamil TVC

    RIN Career Ready Academy is a social initiative by RIN which aims at giving back to the communities it serves. It offers the following modules: 1. English Speaking 2. Office Dressing 3. Interview Training Give a missed call to 1800-121-4545 or log on to http://www.rin.in to register.

  • Rin Career Ready Academy - Telugu TVC

    RIN Career Ready Academy is a social initiative by RIN which aims at giving back to the communities it serves. It offers the following modules: 1. English Speaking 2. Office Dressing 3. Interview Training Give a missed call to 1800-121-4545 or log on to http://www.rin.in to register.

  • New Powerful Rin - Hotel

    New powerful Rin restores new like whiteness in clothes. Rin believes that the shine in you is the shine on you. Rin is not just about the shine of impeccable, dazzling white clothes. Rin is about the shine within you - the shine of your unbeatable spirit as you seek to fulfil your ambitions. Keep Shining.

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