Knorr

Knorr helps families make meal times special, nutritious, tasty and healthy.

It is not wrong to say that the category of soups was launched by Knorr in India. The Knorr range of soups is available in a number of tasty and exciting varieties. There is a flavour to literally suit every taste palate; the Classic range of soups with flavours like Thick Tomato, Mixed Vegetable and Chicken Delite, the Oriental range with flavours like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and the Snacky range (pasta /noodles in soup) with innovative flavours like Masala Twisty Pasta soup and Thai Curry Noodle soup.

This year has also seen the addition of the Indian soup range with lip smacking flavours inspired by Indian cuisine; these include soups like Tomato Chatpata, Corn Mast Masala , Veg Hara Bhara, etc.

Whether it is giving the Indian consumer a choice of 17 delicious varieties of soups or helping her make restaurant like Chinese food at home Knorr has always been at the forefront in taking the lead and in partnering with the Indian housewife.

The Knorr portfolio has now expanded with yet another launch; the launch of the Indian Ready to Cook range. Knorr Indian Ready to Cook helps the consumer make her family's favourite dishes at home and helps her get restaurant like taste at home itself.

Knorr as a brand has always set out to empower homemakers and enable them to make healthy, wholesome and delicious food options. All Knorr products are healthy, completely preservative free and low on sodium and cholesterol content.

The brand has also played a key role in helping the Indian housewife in more ways than one- whether it is through the launch of books like Soups and More, through on ground events, soup demonstrations and sampling or through its latest venture – a website www.CookitUp.in.

www.CookitUp.in is a one stop shop for every single cooking need and a recipe site to discover and befriend for life! Whether it is authentic recipes for every occasion, a powerful search engine that helps you churn out any recipe need with ingredients within your reach or ideas for resourceful and tasteful use of leftovers in the fridge.

Key facts

Knorr in India is generic to soups.
Knorr is the largest soup brand in India and has a lion’s share of the soup market in India – 70%
All Knorr products have no added preservatives and are a healthy choice option.