Sehatmand

The primary reason to introduce ‘Brooke Bond Sehatmand’, a Vitamin Fortified Tea was to allow people to have access to a healthier yet affordable product. While they may not always be able to afford or consume a nutritious diet, they do tend to have their daily cup of tea. And this is where Brooke Bond Sehatmand fits in - Three Cups of BB Sehatmand guarantees delivery of 50 % of the Recommended Dietary Allowance (RDA) of added B Vitamins, required by a person

Key facts

A Tea brand enriched with Vitamins , The first tea of its kind to address vitamin intake gaps among the masses.
3 Cups of Brooke Bond Sehatmand a day helps satisfy 50% of the RDA of B Vitamins.
After years of hard work on developing the product , HUL has paved the way for innovations with promising claims in the discount segment – An obsolete segment in the tea category for the past few years. This brand envisages HUL’s resurgence as the volume leader in the branded tea portfolio.
A very robust PR leg with the vision of “ Invincible Families Invincible India” at a rural level across the nation with plans of getting globally acclaimed organizations like UNICEF to endorse the brand in the distant future.