Taaza
Brooke Bond Taaza entered the lives of the contemporary Indian housewife in the 1990s. And over the years, Taaza has found a place, not just in her home but also in her heart. Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves. It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations.
The great refreshment of Taaza inspires women to have an identity beyond their homes and to refresh their lives.
Many young women in emerging India live life bound within their roles as a mother, wife and daughter in law. In the process, they lose their own identity. However, a changing India and examples of women achievers as portrayed by media, is leading to an awakening of her desire to carve out an identity for herself. She is however limited by her own inhibitions and a sense of inertia.
Taaza recognizes this latent need and also believes that every woman has innate talent. The fresh green leaves in Taaza give her amazing refreshment that inspires her to realize her talent. Taaza is her ally and confidant.
Key facts
- Taaza is a 20 year old brand with strong presence in North, West and Eastern India.
- It is the 3rd largest tea brand in the country with a portfolio spanning in both leaf and dust segments.
- It has a strong presence in the out of home segment in South India.
From our range
Taaza Leaf
Taaza Dust
