Taaza

Many young women in emerging India live life bound within their roles as a mother, wife and daughter in law. In the process, they lose their own identity. However, a changing India and examples of women achievers as portrayed by media, is leading to an awakening of her desire to carve out an identity for herself. She is however limited by her own inhibitions and a sense of inertia.

Taaza recognizes this latent need and also believes that every woman has innate talent. The fresh green leaves in Taaza give her amazing refreshment that inspires her to realize her talent. Taaza is her ally and confidant.

Key facts

• Taaza is a 20 year old brand with strong presence in North & West India.
• It is the 3rd largest tea brand in the country with a portfolio spanning in both leaf and dust segments.
• It has a strong presence in the out of home segment in South India. 

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