Active Wheel

India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

The New Wheel is an offering to lakhs of women across India, transforming even as tedious a chore as laundry into a delightful experience that lifts her spirits for the day to come. As the largest laundry brand in the country, Wheel touches the lives of more than 1 in 2 Indian households.

The brand is available in three formats,

  • Powders

  • Bars

  • Laundry Soaps

The powder is available in three variants with delightful fragrances,

  • Active Wheel Lemon & Orange

  • Active Wheel Lemon & Jasmine

  • Active Wheel Gold

Key Facts

  • The largest selling detergent brand in India.
  • Used by over 1 in 2 households in India
  • Famous for using Bollywood stars as its Brand Ambassadors.

From Our Range

Active Wheel Blue Bar
Active Wheel Blue Bar
Active Wheel Lemon & Orange
Active Wheel Lemon & Orange
Active Wheel Lemon & Jasmine
Active Wheel Lemon & Jasmine
Active Wheel Green Bar
Active Wheel Green Bar