Active Wheel
Active Wheel enables consumers to perform laundry chores, giving “Great Clean” within less effort.
The new revolutionary Active Wheel gives consumers less elbow effort in their daily laundry thereby enabling them to enjoy some moments of leisure. With Active Wheel, consumers are able to balance their role of being an efficient & dutiful housewife as well as a ‘smart homemaker’, who manages her family budgets with ease by exploring her limited resources with unlimited resourcefulness.
Key Facts
- Wheel, biggest laundry brand in India, dominates a complex mass market laundry business in India.
- Sales Turnover of about 1500 crs in 2007 as per AC Nielson Data.
- Wheel powder commands the market with 20 shares as per AC Nielson data.
- Its contribution to HPC business in Value and Volume terms is 17% and 47% respectively.
From Our Range
Active Wheel Easy Wash (Blue)
Active Wheel Easy Wash - Green
Active Wheel - Gold
