Active Wheel

India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.
The New Wheel is an offering to lakhs of women across India, transforming even as tedious a chore as laundry into a delightful experience that lifts her spirits for the day to come. As the largest laundry brand in the country, Wheel touches the lives of more than 1 in 2 Indian households.
The brand is available in three formats,
Powders
Bars
Laundry Soaps
The powder is available in three variants with delightful fragrances,
Active Wheel Lemon & Orange
Active Wheel Lemon & Jasmine
Active Wheel Gold
Key Facts
- The largest selling detergent brand in India.
- Used by over 1 in 2 households in India
- Famous for using Bollywood stars as its Brand Ambassadors.
From Our Range
Active Wheel Blue Bar
Active Wheel Lemon & Orange
Active Wheel Lemon & Jasmine
Active Wheel Green Bar

