The Choices Programme
As a foods manufacturer, it's our mission to add vitality to life. That's why, Unilever is participating in the “ Healthy choices programme” and encouraging other like minded industries to participate in the implementation of Choices front-of-pack stamp – to help consumers make healthy choices. Hindustan Unilever has introduced ‘Healthy Choices’ logo in India on its food products in 2009.
Making healthy choices easy
You'll find the Choices stamp on the front of packs of our foods products that are in line with internationally accepted dietary advice. Shopping for the healthy choice would never have been easier.
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Busy shoppers
You may lead a busy life but that doesn't mean you don't care about healthy eating. Most shoppers take only a few seconds when choosing food items, so the Choices stamp will help you quickly identify a healthy option that can be a part of a nutritious and varied diet.
Taking a lead with a healthy food & drink labelling system
Choices Programme is open to food industries and organisations, other companies, retailers and caterers can use the Choices stamp on their products that meet the criteria. An international governing body manages the implementation of the Choices Programme globally.
Understanding information on nutrition
Eating well should be easy. Nevertheless, it can be confusing to know exactly what's a 'healthy choice' when it comes to buying foods and drinks. All too often there's a lack of straightforward information. That's where the Choices stamp comes in. A simple, clear stamp will be available to help everyone, everywhere rapidly identify products that are in line with internationally-accepted dietary advice.
Choices gives an identification of healthy variants, meeting pre-set criteria based on international dietary recommendations, and as such can only be found on a selection of the food offerings.
The role of nutrients in the diet
Every nutrient has a role to play in a balanced diet. However, it is known that many people around the world exceed the daily recommended amounts of trans fats, saturated fats, sugars and sodium (salt). Yet by reducing them you can improve your diet which may help increase your sense of well-being. That's why the Choices stamp is so important. When you see it on your favourite brands, you can be even more confident about the food you're eating.
The Choices stamp can be found on foods and drinks that meet criteria based on internationally-accepted dietary advice. An independent scientific committee has developed these criteria and will supervise the use of logos on pack, with future developments also including qualifying criteria for other nutrients like fibre and energy. It's a sure sign that you're making a healthy choice.
