Closeup
Closeup is synonymous with ‘Freshness’ that gives you the confidence to be close to someone.
Closeup, since its launch, has been synonymous with ‘Freshness’ that gives you the confidence to have close physical proximity with someone.
The brand has always had a youthful communication, one that has always been unique and fun; using music, song and dance to get its message across.It is aimed at every person who is young at heart.
Key facts
- First HUL offering in the oral care category
- First gel toothpaste in India – launched in 1980
- Market leader in the gel-segment for almost 3 decades
- Making stars out of models (Present-day stars like John Abraham, Deepika Padukone, Salman Khan, etc. are some of many who have been models of Closeup in the early days of their careers)
From our range
Closeup Red
Closeup Lemon Mint
Closeup Menthol
Closeup Milk Calcium
