Hamam

Launched in 1931 as a ‘mild, family soap’, Hamam soon drew a large natural following long before it was trendy or fashionable. Perhaps the only Indian-made natural soap at the time, Hamam was embraced by mothers and doctors alike, for its purity and safety on skin.

Only Hamam brings alive ancient time-tested skincare rituals that have been perfected over generations in convenient and contemporary formats.
The three variants of Hamam - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan embody traditional skincare practices.

Hamam can best leverage this due to its heritage and natural ingredient legitimacy to claim purification of the body and spirit.

Key facts

• Only 400 crore Herbal soap brand in the personal care segment
• 21.36% market share in the South Indian state of Tamil Nadu

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