Lifebuoy

Lifebuoy, an undisputed market leader for 112 years, has a compelling vision “to make 5 billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene programme, Lifebuoy Swasthya Chetna, which propogates the practice of hand washing with soap to reduce diarrheal deaths.

Key facts

Undisputed Leader in the soaps market of India, with 18.4% share.
Turnover of €350 million a year globally, € 200 million in India.
Has a consumer base of 140 Million households in India
The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is almost like the health anthem of India and Indians
Recent Awards:Voted in the top 10 most trusted brands in India in the “Brand Equity Survey” (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent innovations and activations:
- “Gold” at the Emvies 2008 for best use of media innovation
- ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna