Beat the heat this summer with Liril Icy Cool Mint

The ICY COOL MINT soap and shower gel is available at retail outlets across the country, in 75g soap and 250 ml shower gel priced at Rs 15/- and Rs 90/- respectively

Commenting on the launch of Liril ICY COOL MINT, Mr. Mukul Deoras, Category Head Personal Wash, HLL, said, “The launch of LIRIL ICY COOL MINT takes Liril’s promise of exhilarating freshness beyond lime - to icy cool mint. Targeted at the youth of today, this unique variant offers a sensorial exhilarating freshness to combat the scorching summer heat.”

The new Liril Icy Cool Mint television commercial epitomizes the inherent product quality. This is the first time that an Indian commercial has been shot in the virgin territory of Iceland. Featuring Tara Sharma – the cool new star in the making, the commercial depicts a spontaneous, exuberant bathing experience. The exotic locales of Iceland personify the thrill, invigoration and the sheer coolness that one experiences on use of this refreshing brand.

Adding to this, Mr. Mukul Deoras, said, “It is the first time that Liril has expanded to icy cool freshness. The new commercial symbolizes the core brand benefits of energy and exuberance. With a catchy base line of ‘Ice try Karoge?’ the 40-seconder is an imitation to experience the Icy cool blast of freshness.

Launched 25 years ago, the brand has created history with its bold communication and till date the spirit of Liril has remind unchanged. Liril has been symbolic of freshness and exuberance of youth. Liril is not just a soap but an expression of freedom and freshness. It encourages you to let your hair down and be your most uninhibited self.