Surf Excel’s Superior Stain Removal Power Now At A Lower Cost
10-01-2003 :
The 1 kg Surf Excel pack earlier priced at Rs 155 will now be available at Rs 135 and the 500 gm pack earlier priced at Rs 85 will now be available for Rs 70.These rates are all inclusive of taxes making it great value for money
Says Mr Sanjay Behl, Marketing Manager, HLL, “Surf Excel is a superior concentrate powder offered by HLL. We have introduced a slash in the prices on account of savings being made in the supply chain and raw material costs. This will ensure that superior benefits of Surf Excel are available to a larger base of consumers, for the same amount of money that they invest in an ordinary powder”
He further added, “The one barrier, to using the brand, its price, would no longer be a hindrance, and more housewives will be able to use the brand on a regular basis. Surf Excel has always been considered to be the best detergent powder in the market. More households will now reap the benefits of its superior cleaning ability.’
