2004

Latest press releases

Bru launches Malabar, an exclusive roast & ground coffee
17-11-2004:

CHENNAI: Hindustan Lever Limited (HLL) has launched Bru Malabar, a fine rich roast & ground coffee, made from the best of Indian beans. Bru, one of India's most popular coffee brands since its launch in 1967 (CHECK YEAR – IT INDICATES HERITAGE), is synonymous with the great experience of coffee drinking.

HLL introduces Clinic All Clear Total
05-11-2004:

Hindustan Lever Limited (HLL), India's market leader in the shampoo category, has introduced Clinic All Clear Total, offering Clinic All Clear's time-tested benefit of freedom from dandruff, and also great looking hair.

Lever Ayush Poshak Rasayana, first-of-its-kind nutritional product
05-11-2004:

Lever Ayush Poshak Rasayana, first-of-its-kind nutritional product
~ For physical and mental development of children   
~ 2 tablespoons of Ayush Poshak Rasayana, twice a day = approx. 2 daily servings of fruits and vegetables

HLL LAUNCHES i-Shakti RURAL INFORMATION SERVICE IN ASSOCIATION WITH ANDHRA PRADESH GOVERNMENT
03-11-2004:

Hindustan Lever Limited (HLL) has launched an Internet-based rural information service, called i-Shakti, in Andhra Pradesh, in association with the Andhra Pradesh Government’s Rajiv Internet Village Programme. The 250th i-shakti kiosk was inaugurated today by HLL’s Executive Director, Mr. Dalip Sehgal at Putapakka village of Nalgonda district.

HLL SWEEPS TOP INDIAN & ASIAN AWARDS FOR PACKAGING DEVELOPMENT
29-10-2004:

Hindustan Lever Limited (HLL) has bagged 20 prestigious India Star awards and three Asia Star awards for outstanding innovation in packaging concepts and systems across its Foods and Home & Personal Care brands. The awards, given every two years by the Indian Institute of Packaging and the Asian Federation of Packaging, were presented yesterday at a function in Mumbai.

New Lux Orchid launched
18-10-2004:

New Lux Orchid launched
3-city promotion by Kiwi cricket sensation Chris Cairns to select Lux Orchid Face

HLL launches Hamam in a new modern Avtar with Aloe Vera
16-09-2004:

HLL launches Hamam in a new modern Avtar with Aloe Vera
– “Hamam Irukka Bayam Aen”

Dishoom Dishoom with germs at night with Pepsodent Germicheck
09-09-2004:

Keeping in tune with the company’s aim to promote good oral care habits for the entire family, Hindustan Lever has launched a campaign of twice brushing to educate the consumers about good oral hygiene.

HLL ONCE AGAIN OFFERS OUTSTANDING CONSUMER VALUE;
01-06-2004:

Hindustan Lever Limited (HLL) has announced new pack sizes and prices of its Sunsilk Naturals Shampoo bottles. This is among the initiatives HLL has been taking in the Shampoo category since March 2004 to offer Outstanding Consumer Value.

Fair & Lovely unveils premium range of expert skin care solutions, comprising 12 different products
25-05-2004:

Hindustan Lever Limited (HLL) has unveiled the secret to perfect skin with ‘Perfect Radiance’, a complete range of 12 premium skincare solutions from Fair & Lovely. The Perfect Radiance range from Fair & Lovely contains international formulations from Unilever’s Global Skin Technology Centre, combined with ingredients best suited to Indian skin types and climates.

CLOSE-UP TOOTHPASTE RELAUNCHED WITH THREE-IN-ONE BENEFIT
21-05-2004:

Hindustan Lever Limited (HLL) has realunched Close-up with a three-in-one benefit. New Close-up Active Gel now has the Vitamin Fluoride System, the only such toothpaste in India, which offers triple benefits of fresher breath and stronger and whiter teeth.

‘PEPSI LIPTON’ ALLIANCE TO OFFER READY-TO-DRINK TEA-BASED BEVERAGES IN INDIA
07-05-2004:

New HLL-Pepsi arrangement combines Lipton brand equities with Pepsi bottling, sales and distribution strengths; Builds upon successful hot beverages and International JV

FAIR & LOVELY LAUNCHES OIL-CONTROL FAIRNESS GEL
27-04-2004:

Fair & Lovely, the largest skin cream brand in India from Hindustan Lever Limited (HLL), has extended its portfolio with the introduction of the new Fair & Lovely Oil-Control Fairness Gel. Unlike ordinary creams, which can be heavy & oily, the New Fair & Lovely Oil-Control Fairness Gel is non-sticky and is easily absorbed by your skin.

Clinic Plus Shampoo Relaunched With Five-In-One Benefit
19-04-2004:

CLINIC PLUS SHAMPOO RELAUNCHED WITH 5-in-1 BENEFIT
Five hair health benefits in a single shampoo; Bottles made more affordable

HLL INDIA’S LARGEST MARINE PRODUCTS EXPORTER FOR THIRD YEAR IN A ROW
20-04-2004:

Hindustan Lever Limited (HLL), India’s largest FMCG exporter, has become the Highest Overall Marine Products Exporter and Highest Value-added Marine Products Exporter for the year 2002-03. This is the third consecutive year that HLL has emerged as the highest exporter, according to the Marine Products Exports Development Authority (MPEDA).

Beat the heat with New Liril Orange Splash
06-04-2004:

Hindustan Lever Limited (HLL) has launched New Liril Orange Splash, to offer a bathing experience which will beat the scorching heat and drudgery this summer.

Kwality Wall’s encourages consumers to celebrate just about anything
31-03-2004:

Launch of a surprising & exciting new range from Kwality Wall’s accompanied by the innovative “Dil ka dhol bajao” campaign to hit Mumbai this summer

HINDUSTAN LEVER TAKES MAJOR STEP IN DELIVERING OUTSTANDING CONSUMER VALUE IN SHAMPOOS
15-03-2004:

Per capita consumption of shampoos in India is very low compared to other similarly developed countries. As a market leader with over 50% market share in the shampoo market, Hindustan Lever Limited (HLL) believes that it can lead market growth by driving consumption and frequency of usage. Bottle packs play a significant role in this. Major innovation and value improvement initiatives on these bottle packs can deliver outstanding value to consumers and thereby drive consumption and growth.

LIFEBUOY COMES IN NEW CURVED SHAPE AFTER 109 YEARS
09-03-2004:

Lifebuoy, the mega Power Brand of Hindustan Lever Limited (HLL) with a turnover of over $ 100 millions, has been relaunched with a new curved shape, changing its 109-year-old brick shape, to offer an easy grip and a modern look. The formulation has also been further strengthened. Lifebuoy is the world’s largest selling soap, already used by about 600 million consumers, with about 2 million tablets sold every day.

LIFEBUOY, LUX, WHEEL SUSTAIN STRONG GROWTH; INNOVATIONS SPUR SURF EXCEL, RIN SUPREME
17-02-2004:

Hindustan Lever Limited's (HLL) soaps business kept up its growth momentum in 2003, beating the continuing market decline. In detergents too, the company has performed better than the sluggish market conditions. This was achieved by a sharp focus on innovations, backed by aggressive market activation, offering the right value to and exciting consumers.