A Special Breakfast- A Jog... Its Friday - Kwality Wall’s Encourages Consumers To Celebrate Just About Anything Launches

Do any of us need a reason to celebrate? Be it kids dancing in the rain without a care or feeling the pleasure of a family sitting together for dinner – odds are that the best things in life are indeed the simplest pleasures, and all of them are worth celebrating. This summer, Kwality Wall’s, a powerbrand from Hindustan Lever Limited, has launched an innovative campaign around just this feeling – “Dil ka dhol bajao” – which urges each of us to celebrate just about anything. And what better way to celebrate than with an ice-cream, especially if it is a surprising & exciting Kwality Wall’s ice-cream.

Picture this: you are driving back from work in a tired frame of mind. Typically, you would be carrying home a lot of the stress from work. The drive home is the regular ensemble of jams, long queues at traffic junctions, road hogs and irritating “L-board” drivers who insist on cutting you. Fear not! At the next traffic junction, rests your oasis – a celebration. Music, fun, games, stilt-walkers – all alongside you at the junction, creating a carnival feel to help you join the celebration.

That in essence is what Kwality Wall’s has in store for consumers - the feeling of celebration through the summer. From the most trivial (“Signal turned green?”) to the most profound (“Thank God It’s Friday?”), messages with reasons to celebrate would resound across Mumbai, urging Mumbai-ites to celebrate with a Kwality Wall’s ice-cream.

This, however, is not an empty invitation… it is backed by Kwality Wall’s exciting and innovative range of products – be it the old favourites or the new collection that has been unveiled for 2004. The delicious new flavours and intriguing combinations this year include KW Choco Fudge Cornetto, KW Feast Crunchy Chocobar, KW Viennetta Vanilla (now at Rs 99), KW Lime Punch, KW MAX Sunshine Zing, KW MAX Sparkles Zap, KW Twister Zoom.

And to make it more exciting, a wide range of Kwality Wall’s products have been unveiled at equally exciting price points of Rs 10, Rs 12 & Rs15.

On the eve of announcing the new range and unveiling the “Dil ka dhol bajao” campaign, Milind Pant, Marketing Manager, Kwality Wall’s, said, “Celebrations are an intrinsic part of the Indian way of life- festivals, marriages, birthdays. Kwality Wall’s has been part of the consumer’s life with its innovative range & ‘Ho jaaye dil ka connection’ communication. Indians are increasingly following their heart & celebrating more often. This year, Kwality Wall’s gives consumers spontaneous reasons to ‘Dil ka dhol bajao’ – the launch of a new exciting, attractively priced 2004 range which compliments our existing range of extremely loved products.”

About Kwality Wall’s

Kwality Wall’s, a powerbrand of Hindustan Lever Limited, is the market leader in the organised Indian ice–cream sector. Kwality Wall’s has combined the state-of-the-art technical know-how of Unilever – the global leader in ice cream products - with a deep insight of the Indian market, to deliver a range of superior quality products under its international brands. It has recently revamped its complete brand portfolio and brand proposition in line with HLL’s brand focus exercise.