Bru launches Malabar, an exclusive roast & ground coffee

CHENNAI: Hindustan Lever Limited (HLL) has launched Bru Malabar, a fine rich roast & ground coffee, made from the best of Indian beans. Bru, one of India's most popular coffee brands since its launch in 1967 (CHECK YEAR – IT INDICATES HERITAGE), is synonymous with the great experience of coffee drinking. Bru Malabar is a perfect blend of coffee 90% and chicory 10%, balanced to provide a supreme coffee experience to the coffee enthusiast who prefers the taste of authentic filter coffee.

Over the years, Bru has been consistently innovating to offer enhanced value and experience to coffee connoisseurs. In line with this tradition, Bru Malabar is being made available in international ‘Freshness Lock' packs. This recloseable ‘Freshness Lock' pack ensures that the rich taste and aroma is preserved right through. Testing has proven this ‘Freshness Lock' pack to be more effective in preserving the coffee flavour, than any ordinary kitchen container.

Bru Malabar was presented in Chennai today in the presence of the city's best-known personalities. The august gathering enjoyed the Bru Malabar experience, as P. Unnikrishnan, renowned Carnatic musician, rendered a sterling performance.

Bru Malabar coffee is available in all leading retail outlets across Tamil Nadu and Bangalore. It is being marketed in 200 gm packs, especially designed to capture the true essence of the offering.

Says Mr. Gautam Sircar, Vice President, Hindustan Lever Limited, “Bru has always made a deep connect with consumers' lives, through product quality and innovations in packaging and presentation. Bru Malabar carries forward that rich heritage. We are confident that consumers will find immense value offering in the product – not just in taste and quality, but the entire experience.”

Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HLL's mission is to “add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.