Clinic Plus Shampoo Relaunched With 5-In-1 Benefit

19-04-2004 :  

Hindustan Lever Limited (HLL) has relaunched Clinic Plus Health Shampoo, India’s largest selling shampoo, offering the five most important hair health benefits in a single shampoo. This is the first time such a five-in-one shampoo has been introduced in India. Bottles of the new Clinic Plus Health Shampoo with Milk Proteins are now being made available at more affordable price points.

The relaunch of Clinic Plus Health Shampoo, with its five-in-one benefit formulation and the new reduced price points, is HLL’s second major initiative to offer Outstanding Consumer Value in this category.

New Clinic Plus Health Shampoo addresses the five most important hair health needs of consumers:

· Strengthens weak hair
· Prevents hair breakage
· Softens rough dry hair
· Shine for thick & healthy hair
· Contains anti-dandruff ingredient

The relaunched Clinic Plus bottles come at reduced price points. The new prices are:

Pack sizeNew MRP (Rs)Old MRP (Rs)
100 ml30.0037.50
200 ml55.0070.00
300 ml90.00117.00

Clinic Plus also has a 25-ml bottle, priced at Rs.5, which will be aggressively distributed across the country. Clinic Plus is also available in sachets of 50 paise, Re.1 and Rs.2

The new affordable prices of Clinic Plus bottles have been finalised, following the overwhelming consumer response to HLL’s buy-one-get-one-free initiative on Clinic Plus and Sunsilk shampoo bottles, which was announced on March 15.

Launched in 1988, Clinic Plus is India’s largest shampoo brand. With product upgradation from time to time, Clinic Plus retains its premier status with strong loyalty among consumers.

HLL is the clear market leader in India’s shampoo category with over 50% market share.


India:

Hindustan Unilever Limited
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91-22-39830000
F: +91-22-22871970

mediacentre.hul@unilever.com