Dishoom Dishoom With Germs At Night With Pepsodent Germicheck

09-09-2004 :

Hindustan Lever’s Research Center has established through proven scientific research that brushing at night is significantly effective at removing the harmful bacteria as compared to rinsing with water. It is also well reported in scientific literature that ‘’germs cause upto 25% more cavities at night’, establishing that brushing at night leads to a cleaner mouth than just rinsing. Pepsodent Germicheck has been tested and found to reduce germs 10 times as compared to rinsing with water.

Consequences of dental plaque

Dental plaque is a film of microorganisms [germs] found on the tooth surface in a matrix of polymers of salivary and bacterial origin. If plaque is not regularly and thoroughly removed, it can lead to tooth decay and gum disease.

Consumer research suggests that most people brush once a day. On the other hand, dentists advocate and endorse the habit of twice brushing with a toothpaste to help prevent tooth decay and gum disease. 

Benefits of using Pepsodent Germicheck

A clinical study was carried out on human subjects having two groups, of which one group brushed once in the morning and only rinsed with water at night, and the other group brushed twice i.e. in the morning and night, with Pepsodent Germicheck. The second group that was brushing twice with Pepsodent Germicheck, showed a 10 fold reduction in plaque compared to group one, that rinsed with water at night. The level of plaque for the second group was also lower than the first group in the following morning. Therefore, regular brushing of the teeth, with Pepsodent Germicheck toothpaste, has shown beneficial effects of reducing dental plaque, as a result of its anti-germ activity for hours after brushing.

Mr.Debjit Rudra, Hindustan Lever Limited’s (HLL) Marketing Manager – Oral Care, says, " Our research shows that people do not take brushing at night as a serious must to do activity, whereas there is scientific evidence, which shows that if one does not brush at night, germs can cause upto 25% more cavities. So, we would like to spread this message and encourage people to inculcate this healthy habit for themselves and their family.”

He further added, “The message will be supported by new advertising and media plan to ensure wide spread awareness of this important aspect and benefit. We will be running a TV campaign that will speak to 36 million people every day at 2125 hrs. Our SMS will reach 21 lakh people across 6 cities and 5 top internet sites will also be carrying this message.”

About Pepsodent Toothpaste

Pepsodent is available in 2flavours– Regular Fresh Flavour and White Family Flavour at Rs.5/-, Rs.10/-, Rs.20/- and Rs.40/-. The other distinct variants are Pepsodent Gumcare and Pepsodent 2in1.

Launched in 1991-92, Pepsodent has undergone periodic changes to promote good oral care habits for the entire family. Pepsodent Germicheck, Pepsodent G and Pepsodent 2-in-1 offers a variety of oral health benefits and can be used by the entire family. The above variants of Pepsodent are differentiated by their unique proposition and all products offer superior germ protection.


India:

Hindustan Unilever Limited
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91-22-39830000
F: +91-22-22871970

mediacentre.hul@unilever.com