HLL Sweeps Top Indian & Asian Awards For Packaging Development

This is the first time one single company has received as many awards in any single occasion.

The award winning HLL packaging innovations are for Brooke Bond Taj Mahal, Brooke Bond 3 Roses, Bru Instant Coffee and Deluxe Green Label Roast & Ground Coffee, Bon Oval, Kissan Ketchup, Annapurna Chapatis, Viennetta, Pond’s Talcum Powder, Pond’s Cold Cream, Fair & Lovely Perfect Radiance, Pears Face Cleanser, Close-up and Sunsilk.

Of them, the Brooke Bond Taj Mahal one kg Toptainer pack, the Kissan Multilayer Ketchup bottle and the pack for Fair & Lovely Perfect Radiance Under Eye Repair Cream bagged Asia Star awards for excellence at the Asian  level.

Commenting on the awards, HLL’s Executive Director – Technology, Mr. A.K. Mathur, said, “Packaging innovation today is an integral part of making brands stand out in a crowded marketplace, as also in ensuring that products are delivered to consumers in the condition they would like to use them. The 23 awards that HLL has received reflect leading edge innovation being done by HLL in meeting these objectives.”

Winning Innovations

For example, for the Brooke Bond Taj Mahal Topatiner pack, for the first time a vaccum toptainer has been incorporated with a hinged polypropylene lid. It extends the vaccum pack benefits of better aroma and moisture barrier to consumers of one kg packs. The recloseability feature ensures that it becomes an in-use pack at the consumer’s home, eliminating the need to transfer the tea to any other container. The Kissan Multilayer Ketchup bottle provides good visibility, and yet, unlike glass, is not breakable. Squeezability helps optimum consumption, while the cap ensures better closing and less spillage. Fair & Lovely recently launched the Perfect Radiance range of 12 high-technology products with premium packaging, resulting in outstanding visibility and shelf appeal and therefore high offtake. Similarly, all the other innovations by HLL ensure both outstanding visibility on the retail shelf, and also distinct consumer benefits.

Recognising the important role that packaging plays, HLL traditionally has invested and is consistently strengthening its packaging development capability, both through dedicated in-house teams and in partnership with its vendors.

About HLL

HLL is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HLL’s mission is to “add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.