Lever Ayush Poshak Rasayana, First-Of-Its-Kind Nutritional Product
05-11-2004 :
Hindustan Lever Limited (HLL) has launched Lever Ayush Poshak Rasayana, a first of its kind wholesome nutritional product for physical and mental development of children. Two tablespoons of Ayush Poshak Rasayana in a glass of milk, twice a day is equal to approximately 2 daily servings of fruits and vegetables, rich in phytonutrients and soluble fibre. It also provides 1/3rd recommended daily allowance (RDA) equivalent of micro-nutrients, such as iron, zinc, calcium, addressing critical micronutrient requirements necessary for mental & physical growth.
| Ayush Poshak Rasayana will be available directly to consumers through Hindustan Lever Network, the company’s direct selling arm.
A large number of children refuse to consume adequate quantities of green leafy vegetables and fruits, the richest source of natural nourishment and instead there has been an increase in consumption of junk foods. Consequently, although children today, even in urban homes, get sufficient amounts of proteins and energy, micronutrient and phytonutrient deficiencies have been observed in their diets. Growing children are particularly vulnerable since they need the right type of nourishment for growth. Nutrition experts worldwide are now moving from a "Pharmacy based” approach to a "Farm Based" approach. That is, supplementation of a normal diet through plant foods to address nutritional deficiencies, since plant foods contain a multiplicity of nutrients. In fact they recommend 4-5 servings of fruits and vegetables daily. Ayush Poshak Rasayana helps meet this nutritional need. It is designed for children who eat regular meals Ayush Poshak Rasayana is a synthesis of the authentic Ayurvedic wisdom of Arya Vaidya Pharmacy, Coimbatore and the scientific and technological expertise of Hindustan Lever Ltd, adhering to HLL's international norms of safety and quality. Ayush Poshak Rasayana is available in packs of 250gms, priced at Rs 995(MRP). It is being made available through Hindustan Lever Network (HLN) in the cities of Delhi, Kolkata, Mumbai, Chennai, Hyderabad, Bangalore, Ahmeadbad, Pune & Chandigarh. |
India:
Hindustan Unilever Limited
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.
T: +91-22-39830000
F: +91-22-22871970
