Ever Dream of Being Style Diva?

International Lux Body Wash, from the house of Hindustan Lever Limited (HLL) has announced its nationwide hunt for girls with attitude, grace, poise and panache to be part of Fashion House – a brand new reality show that opened last season in Europe. In February, the first season for India begins and will be the ultimate competition between designers – who will sew, cut, embroider and embellish besides battling fiercely to win the coveted internship with the prestigious fashion heavyweight Versace.

The selected super models, for 5 weeks, will live in, and showcase what the designer’s construct in the idyllic setting of a beachfront bungalow in Madh Island, Mumbai. This exciting 5-week stay will be glamorous and fun-filled for the International Lux Body Wash Style Divas, as the models will be titled.

International Lux Body Wash is all about ‘styling your body’ and believes in bringing out the star in you. Taking this philosophy further, it has sealed its association with Fashion House to give trendy girls the opportunity to instant stardom. International Lux Body Wash Style Divas will be a platform where dreams are made, aspirations reached and hopes fulfilled.

Contestants intending to be part of the International Lux Body Wash Style Divas could collect entry forms that would be available at all Barista and Wrangler outlets. Besides these outlets, special designed International Lux Body Wash floats could be spotted at leading hotspots across the city of New Delhi from January 21st to 25th, 2005. These specially designed, innovative floats with a fun element to them allow you to walk-in and peep into the ‘deciding mirrors’, shaped to immediately tell you whether or not you could be a International Lux Body Wash Style Diva. Take a look, and your future will be unveiled.

Once the forms are submitted, a panel of judges will shortlist three participants between the 21st to the 27th of January. These will then make it to the final round. Ultimately, three supermodels will be the International Lux Body Wash Style Divas. Besides a whole host of other experiences, they will also walk the ramp at the grand finale of Fashion House at a star-studded gala which will see the likes of the whos who from the Indian and international fashion arena including Donatella Versace and Naomi Campbell.

Will it be you then, walking the ramp as the International Lux Body Wash Style Diva?

Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HLL’s mission is to “add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.