HLL Commits Rs. 8 Crores For Immediate Relief, Rehabilitation To Tsunami-Hit Communities

Hindustan Lever Limited (HLL) today announced to commit, a total outlay of Rs.8 crores for immediate relief and helping people to rehabilitate themselves so that they can resume their livelihood, in the tsunami-hit areas of Pondicherry, Tamil Nadu and Kerala. Of this, Rs.5 crores (absolute value terms) is being utilized for distribution of the Company's nutritional & personal hygiene products for immediate relief to the needy. Another Rs.3 crores will be raised partly by contributions from company employees and the balance contribution from the Company to be used in collaboration with NGOs working with the community to provide the people, notably fishermen, with means of livelihood and help them back on their feet.

Since December 26, employees of HLL factories and offices in Pondicherry, Tamil Nadu and Kerala have been providing necessary relief to the tsunami-hit people. The relief operations include, distribution of bread and biscuits to over 2000 families in Pondicherry, 12,000 cooked meals for families in Chennai, Nagapattinam, Cuddalore and Andamans. Over 12,000 dry relief packs, comprising of Company's dry rations and personal hygiene products have already been distributed.

HLL's employees are donating a day's salary, matched equally by the Company for exclusive use in rehabilitation.

The biggest concern is, that people/ fishermen have lost their means of livelihood. HLL plans to focus its rehabilitation efforts to restore their means of livelihood so that the local communities can quickly get back to their lives at the earliest.

HLL has always been a front runner in its call for national duty and caring for the community. Its employees not only donate generously, but volunteer to take part in relief operations by committing their time and physical effort. This is in line with our corporate value of “care” and our CSR mission which has become an integral part in our way of doing business.

Earlier during the Gujarat earthquake, HLL had adopted and reconstructed a new village, Yashodadham, in Bhachau Taluka of Kutch district. Yashodadham, spread over 25 acres, comprises 289 homes, school building, an exclusive playground for children and a multi-purpose community centre, including an anganwadi (creche), health centre, community room and panchayat office, an underground reservoir and an overhead tank for water. All the dwelling units have electricity, and piped water and are now fully occupied.

HLL is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HLL’s mission is to “add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.