Sunsilk introduces 23 new variants across two new premium product lines

India’s premiere brand of hair care products from Hindustan Lever Limited, today announced the launch of two product lines comprising an exceptional range of 23 new product variants. The product lines include a premium range of complete hair care solutions, especially designed to meet the needs of women with coloured and damaged hair. The new Sunsilk international range comprises the SunsilkColour Shine system and the Sunsilk Hair Expert range designed to cater to the diversity of Indian hair types, as well as the changing fashion and grooming needs of the Indian woman of today.

Commenting on this new initiative which caters to the latest trends in hair fashion and a long felt vacuum among hair care specialists, Vipul Chawla, Category Head, Hair Care, Hindustan Lever Limited said, “Women today are experimenting with their hair and are going in for exciting hair makeovers by changing their hair colour or by adopting fashionable new hair styles. We develop our products keeping in mind the consumers, and consumers have changed significantly. They are constantly experimenting with their hair whether through cut, colour or other techniques like straightening etc.”

Further adding he said, “While this trend is here to stay, women today want specialised products that are meant for their unique hair care needs. As the experts in hair care, launching the range of Sunsilk Colour Shine system and Sunsilk Hair Expert was a natural extension of our existing products in the market. With this launch, women can now go ahead and experiment with confidence because the Sunsilk specialist range comprising 23 new variants will help them preserve their natural hair texture.”