Hindustan Unilever Limited and CNBC-TV18 launched ‘Lessons in Marketing Excellence’
26-12-2009 :
December 26th 2009: Hindustan Unilever Limited and CNBC-TV18 launched ‘Lessons in Marketing Excellence’, a marketing and business challenge across top B-Schools in India. Over 1500 students from across 12 premier B-schools in India registered to participate in the challenge.
The challenge has been extended to each B-School in the form of a case study from 12 distinct industry verticals. Teams of two to three students will be presenting innovative solutions to these case studies in the form of audio-visual presentation and an executive summary. The best two teams from each B-School selected by their own marketing faculty members will present case studies to an eminent jury consisting of senior representatives from HUL, CNBC-TV18, Mint and the industry vertical. This will be captured on CNBC-TV18 as an 18-episode series starting from 27th December 2009 at 8:00 pm.
The winners will get an opportunity of an express business leadership training module at HUL including an international stint. The winners will also get a chance to be the guest editors for CNBC-TV18’s Storyboard, in addition to a host of other exciting prizes.
The participating B-schools include IIM-Ahmedabad, IIM-Bangalore, IIM-Lucknow, IIM-Kozhikode, IIM-Kolkata, IIM-Indore, XLRI, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and Research, NITIE, ISB Hyderabad.
