Bru Gold - a 100% coffee launched in India
29-12-2011 : Bru launched its new variant, Bru Gold this November. The product is a 100% coffee (non-chicory), and has a distinct aroma and taste.
Bru Gold is made of a fine blend of Robusta and Arabica beans that lend their aromatic & tasteful notes to the coffee, and provide a rich mouthful of flavour. The product is available at Rs. 10 for an 8gm pack, Rs. 48 for a 25gm jar, Rs. 90 for a 50gm jar and Rs. 169 for a 100gm jar.
The packaging is stylish and trendy, and is in the form of a triangular jar. The special snap-fit cap of the jar ensures that the aroma and taste of this delectable coffee is preserved.
The television campaign for the product encapsulates the idea of living life 100% by making the most of every moment with every sip of 100% coffee. The essence of the campaign is about taking every regular, mundane moment and converting it into something special and extraordinary. Bollywood stars, Shahid Kapoor and Priyanka Chopra feature in the campaign.
Arun Srinivas, Vice President, Beverages, Hindustan Unilever said, "Bru Gold is our offering of a pure, undiluted cup of robust coffee for coffee lovers who enjoy life and live each moment 100%. With its special packaging created to keep the coffee fresh and aromatic, we are sure that consumers will definitely fall in love with Bru Gold. "
Hindustan Unilever Limited,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.
T: +91 22 39832429 (Prasad Pradhan )
F: +91 22 39832413 (R Ram)