Kissan enters spreads market

Enriched with Vitamins A, D & E and Omega 6, the spreads contain three times the essential nutrients as compared to butter. Kissan creamy spreads are suitable for spreading on both - western and Indian breads and targets the ‘everyday’ typical Indian household foods like roti, paratha, bread and sandwich among others.

With the spreads market largely dominated by butter, Kissan Creamy spreads will leverage on the proposition of “Ab makkhankyonmarne ka” with advertising talking about moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.

Being endorsed by Bollywood celebrity Juhi Chawla, the launch will build strong association with the progressive, health conscious housewives of urban India. Additionally, a huge sampling activity across all launch towns will ensure strong trials for the products.

Globally, Unilever is the market leader in spreads (margarine/ mayonnaise) market and Kissan Creamy Spreads launch seeks to leverage Unilever’s global expertise in this category, be ahead of the curve and get a strong foothold in the rapidly growing spreads market in India.