Lipton Ice Tea launched in India
06-06-2011 : Hindustan Unilever Limited (HUL) and PepsiCo India announced the launch of Lipton Ice Tea in the Indian market.
Lipton Ice Tea is made of tea leaves, real sugar, and natural fruity flavors that promise to refresh naturally. It is targeted at the 16–29 yr urban affluent healthy hedonists - young-minded people who enjoy life but also understand the importance of healthier choices.
PepsiCo India has launched the Ready to Drink Lipton Ice Tea in the PET format in the Delhi NCR Region and the company plans to introduce the product in other markets across India in a phased manner. Priced at Rs 25 for a 350 ml PET bottle, Lipton Ice Tea will be available in two variants: Green Tea in Mint and Lemon flavour and Black Tea in lemon flavour.
Hindustan Unilever Limited is launching the PET bottle in Modern Trade in the top 28 cities across India. HUL will also be launching the product in the tetra and powder formats. The powder will be priced at Rs.85 for the lemon variant and Rs.95 for the Mint and Lemon variant for 250g. Besides this there will also be a sampler pack priced at an introductory offer of Rs.15 in both the variants. The Tetrapack will be priced at an introductory offer of Rs.70 for the Black tea in lemon flavor and Rs.75 for the Green tea in Mint and Lemon flavor.
PepsiCo India and Hindustan Unilever have launched the product in India under Pepsi Lipton International, a 50:50 joint venture between Pepsi and Unilever to manufacture and markets Lipton Ice Tea variants in 67 countries.
Hindustan Unilever Limited
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.