CNBC-TV18 and HUL’s ‘Lessons in Marketing Excellence’ Season-3 launched

30-09-2011 : CNBC-TV18 & Hindustan Unilever Limited’s (HUL) highly acclaimed television programme ‘Lessons in Marketing Excellence’ (L.I.M.E), a marketing case-study competition for management students, is back with its third season in an all new avataar.

L.I.M.E is the only platform that offers management students a chance to work on real life and live business challenges. Many solutions provided by participating students in the past have been successfully implemented by the respective companies. Over the years L.I.M.E, a case study competition to find India's brightest and best young marketers, has become one of the most prestigious and hard fought competitions among India's top business schools.

The B-Schools participating in L.I.ME- 3 are XLRI, IIM Ahmedabad, IIM Bangalore, IIM Lucknow, IIM Kanpur, IIM Kolkata, IIM Indore, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and Research, National Institute of Industrial Engineering, Indian School of Business, and Faculty of Management Studies.

The case studies shortlisted are an interesting mix of sectors and companies which include Reebok India, Emirates Airline, Citibank India, GOONJ, Bharti Airtel Limited, Educomp Solutions Limited, Hungama.com, Samsonite South Asia Pvt. Ltd., Yash Raj Films, Foodhall, Coal India Limited, BMW India.

In response to the overwhelming response L.I.M.E receives each year, L.I.M.E -3 for the first time ever, had a wild card entry for other top B-schools to participate who were given the ‘Bru World Café’ case study. The wild card entry case study received astounding response, with every B-school sending in their entries which included XIM Bhubaneshwar, MDI Gurgaon, IMT Gaziabad, IIFT Delhi, IMI Delhi, Fore School of Management- Delhi, Department of Management Studies – IIT Delhi, Department of Management Studies SJSOM- IIT Powai, MICA- Ahmedabad, NMIMS- Mumbai, KJ Somaiya Institute of Management Studies, Wellingkar- Mumbai, SCMHRD- Pune, SIBM- Pune, SIOM- Nashik, Tata Institute of Social Science- Mumbai, ICFAI- Hyderabad, Loyola Institute of Business Administration, Chennai & Others.

Each year L.I.M.E is growing and getting bigger. This year L.I.M.E received over 1500 entries across B-schools and has over 4500 students participating. The registrations were done through Facebook.


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