Lux celebrates 10 years of association with Aishwarya
14-09-2011 : Lux, a brand synonymous with beauty and Bollywood stars has completed a decade long association with actress Aishwarya Rai Bachchan this year!
Aishwarya embodies the LUX brand attributes perfectly with her timeless beauty and confidence. Her charisma knows no bounds as she is popular across the country as well as internationally. In the last decade of Ash’s association with the brand, she has brought the allure of LUX alive with each campaign in uniquely different avatars - bold, playful, bubbly, glamorous & romantic!
The iconic beauty brand Lux has completed over 80 years of stardom in India and has been endorsed by all the top Bollywood stars over the years. Right from its first brand ambassador Leela Chitnis, Lux has gone on to feature over 70 of Indian cinema’s top actresses including Madhubala, Nargis, Aasha Pareek, Waheeda Rahman, Sharmila Tagore, Madhuri Dixit, Aishwarya Rai Bachchan, Karisma, Kareena Kapoor and Katrina Kaif amongst others, who have all endorsed the goodness of Lux.
Aishwarya Rai Bachchan has had the longest association for over 10 years as the brand ambassador of Lux. She became the Lux brand ambassador in the year 1999 and has starred in some remarkable campaigns with Lux for interesting variants like White Glow, Almond & Cream, Aromatic Glow followed by the memorable campaign with her film star husband Abhishek Bachchan, where the couple was featured for the first time ever on the small screen in a sensuous Lux TV commercial in 2010.
Continuing this long standing association, the latest LUX campaign features Aishwarya in all her glory showcasing superior silky soft skin that she attributes to her favorite brand LUX!
Speaking about her long standing association with Lux, Bollywood Diva and the brand ambassador of Lux, Aishwarya Rai Bachchan said, “I have been associated with Lux for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. I feel that being an actress who has endorsed Lux is an honor in itself. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has been a very enjoyable and momentous journey for me.''
Hindustan Unilever Limited
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.