Pureit launches India’s first and only RO water purifier with Advanced Alert System

10-10-2011 : Pureit, India’s largest selling water purifier brand from Hindustan Unilever Ltd, has launched ‘Pureit Marvella RO’, India’s only RO water purifier with “Advanced Alert Systems”.

Pureit launches India’s first and only RO water purifier with Advanced Alert SystemPureit Marvella RO’s “Advance Alert Systems,” gives 15 days advance notice to replace the germ kill kit. It has 4 alerts for various stages of purification to ensure that consumers always get safe and tasty drinking water.

Pureit Marvella RO has superior aesthetics and comes loaded with consumer relevant features. Like all Pureit water purifiers it meets thestringent germ-kill criteria of EPA (Environmental Protection Agency), USA.

Pureit Marvella RO’s features include-

  • Triple Safety assurance of RO (Reverse Osmosis)+UVM (Ultra Ventilated Membrane) +ROPL (RO Purity Lock)

  • Converts even 2000 TDS water into soft tasty water

  • Advanced 5-stage purification

  • World’s number 1 RO membrane

  • RO purity lock – locks the RO membrane when its purifying power is over

  • Nine litre storage tank

  • High-tap to aid water dispensing and collection which is break resistant upto 50,000 times

  • Voltage spike guard protection

Since its national launch in 2008 Pureit has been adopted by over 4.5 million households across India. Today, Pureit has a device to meet every consumer need right from devices which do not need electricity or continuous water supply to India’s first fully automatic water purifier- Marvella OGT and now Pureit Marvella RO, which converts hard water of up to 2000 PPM into soft and tasty water. Each Pureit device meets USA Environment Protection Agency’s (EPA) stringent germ kill criteria which recommends log 6, log 4 and log 3 reduction of harmful bacteria, viruses & disinfectant resistant parasites respectively”, says Vikram Surendran, GM Water, Hindustan Unilever Limited.

Priced at Rs. 13,500/- Pureit Marvella RO is available across consumer durable and household appliance retails outlets across India.


India:

Hindustan Unilever Limited
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91-22-39830000
F: +91-22-22871970

mediacentre.hul@unilever.com

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