HLL Acquires Cooked Shrimp & Pasteurised Crabmeat Business Of Amalgam Group

The acquisition of the Amalgam business covers four processing units, at Aroor and Kuthiathode (in Kerala), Pamarru (in Andhra Pradesh) and Rabale (in Maharashtra), with about 150 employees. These state-of-the-art factories are US FDA and EU approved. The business includes established brandnames such as Ocean Diamond, Ocean Excellence and Shogun.

Value-added Marine Products is among HLL's chosen exports businesses, along with company-manufactured Home & Personal Care Products and Tea. HLL's Marine Products Exports business has been rapidly growing over the last few years. HLL has been winning MPEDA Awards for being the highest exporter of Marine Products from India. The acquired Cooked Shrimps and Pasteurised Crabmeat business is complimentary to HLL's existing facilities for Fish Protein Isolates and Crabsticks.

As is well-known, HLL has been phasing out unviable traded Marine exports over the last two years, and is now focussed on moving up the value chain to ready-to-eat finished products. Cooked Shrimps and Pasteurised Crabmeat, the two key products of the four acquired units, are logical extensions to HLL's portfolio.

The acquisition also gives HLL presence in all major catchment areas, in the East and West coast of India. This provides operational and strategic synergy in raw material procurement and customer management, servicing major markets in the US, the UK, Europe, Japan and South East Asia.