HLL Launches Hindustan Lever Network

HLL has so far been present in the Direct Selling Channel with Aviance, an international range of customized beauty solutions. With Hindustan Lever Network, HLL plans to aggressively enter into other consumer categories by offering its Consultants an exclusive and complete range of high quality, high-performance products. The first such initiative through the launch of the Lever Home range of products for home care, kitchen care and laundry care will be in the market in February 2003. Aviance would come under the umbrella of Hindustan Lever Network as the personal care beauty brand in this channel.

HLL plans to grow and establish the Hindustan Lever Network business through large-scale Consultant recruitment and retention and by further expanding the range of product offerings to its Consultants.

The Hindustan Lever Network business model is different from its earlier model in the following ways:

• The Hindustan Lever Network business opportunity will focus on building male and female entrepreneurs by actively partnering them to success. This would be achieved by providing them an earning and self-development opportunity that is both competitive and unique.

• This new Network Marketing Channel would now carry a range of products across multiple categories like Home Care, Kitchen Care, Laundry Care, Male Grooming and Foods, in addition to the Aviance range.

• The New Compensation plan provides new exciting ways of earning substantial income in addition to offering rewards like revenue sharing through the innovative concept of “pools”

Announcing the launch of Hindustan Lever Network, Dalip Sehgal, Executive Director-New Ventures and Marketing Services, HLL, said, “HLL has built a reputation of trust and quality over the last 100 years. With its existing position of strength as the leading consumer goods company in India, HLL will leverage its capabilities across manufacturing, supply chain, R&D and consumer understanding to provide a strongly differentiated proposition in Hindustan Lever Network that redefines the business of Network Marketing.”

Added, KK Rajesh, Business Head, Hindustan Lever Network, “HLL has touched the lives of millions of Indians through its products and other initiatives. We are confident that with Hindustan Lever Network, we will build a huge base of motivated entrepreneurs – our Partners in Success- by providing for them an exciting opportunity for earning and self- development. Our product and business training aids and programmes will help them build their basic skills for establishing a successful business of their own.