Unilever India Exports Limited to transfer Sangam business to Wadhawan Food Retail

04-04-2007 :  

The Sangam business was conceptualized in 2001 to experiment with the direct to consumer channel combining the twin benefits of convenience and value. The idea was to test market it in Mumbai under the brand “Sangam Direct”, before taking a decision to extend it across the country.

The business operates a dedicated call centre with trained personnel for order procurement and a network of re-distribution centres. The decision for a larger roll out was put on hold in the context of evolving/changing retail scenario in the country. Although Project Sangam has met many of its business milestones successfully, HLL believes that it is not in its strategic interest to continue to be present in this format of organized retail.

HLL believes that with this sale to WFRL, an emerging player in the retail industry, the Sangam business will have a fair opportunity to realize its full potential through synergies from the physical store formats and the focus and expansion plans of the Wadhawan group. The turnover and transaction value is not of material value to HLL.

The Wadhawan Food Retail Pvt Ltd (WFRL) is currently present in Mumbai through its retail Food & Grocery store “Spinach” which manages about 23 outlets in the city. The flagship, Wadhawan group, has diversified business interests including DHFL, a housing finance company in the private sector.


India:

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B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

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