Our Brands
We see opportunities to grow our brands by addressing some of the most important social and environmental challenges facing the world today.
For this we need to integrate the social, economic and environmental dynamics into our brand development process. To achieve this Unilever globally developed Brand Imprint methodology. It is a rigorous, diagnostic 360° process that analyses the social and economic value as well as the negative impacts of a brand. It also generates insights into consumers' concerns as citizens and the various market forces that are shaping the Social, Economic and Environmental agenda. This methodology is being rapidly applied to various brands to enhance their positive impact.
