Our approach

At HUL we meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good & get more out of life. We use understanding of consumer needs and are committed to create high quality branded products that are safe to use, competitively priced & accessible even to consumers across the socio-economic pyramid.

We believe that our goal to deliver competitive, profitable and sustainable growth goes hand in hand with ensuring a sustainable future for the planet and helping society to prosper. We will do so by providing superior and safe products to new consumers and markets in ways that address India’s major challenges – including poverty, health, climate change, globalisation, and demographic shifts.

If this action plan is to be substantial and sustainable, it must also be profitable. Our major contribution to society will therefore come through our core business, rather than only through our philanthropic programmes.

HUL CR - strategic framework

The strategy to address the impact areas will be executed through the three key pillars – our brands, our people and our business processes. Based on this, we have arrived at nine clear strategic actions for doing well by doing good. Each activity will have an outcome which addresses one or more of the issue areas we have chosen to work with.

Key Focus

Growing markets in a responsible manner

Ensure Sustainability at HUL

Responsible Leadership

Brands

Create positive Social, Economic & Environmental (SEE) impacts through our Brands

Leadership in sustainable sourcing of agri-products in line with Unilever's commitments

Positively impact India on issues relevant to communities and stakeholders

People

Connect our employees to the many Indias

Promote sustainable practices at HUL

Volunteer support in the form of resources and time on projects which build capabilities for Bharat

Processes

Shaping the sustainability agenda by leveraging partnerships

Reduce negative impacts of our operations and extend the principles with our business partners

Ensure transparent communications with stakeholders

Outcome

Growing in new markets and fuelling innovations

Societal Legitimacy and competitive edge

Building reputation for brand ‘HUL’

Competitive, Profitable and Sustainable Growth