Start a little good with the circular economy

Circular economy

At HUL, we are always innovating to improve our products and our environment and are committed to make the world a better place.

Together, with our partners, we are working towards innovative solutions to help address the challenge of plastic waste. As part of Unilever Sustainable Living Plan (USLP), our goal is to globally reduce our environmental footprint by half in the making and use of our products as we grow our business. The USLP commits to ensure 100% of our plastic packaging is reusable, recyclable, or compostable by 2025. Also, 25% of plastics we use will be sourced from post-consumer recycled sources.

Did you know, India generates approximately 25KT of plastic waste per day? For a sizeable impact to take place in curbing plastic pollution, it is imperative that all stakeholders – government, industries, communities, and individuals – come together to play their part.

As a socially responsible organization, we have always supported policies that drive reduce, reuse, recycling, and recovery of plastic. For instance, we are using r-PET (80% recycled PET) in our blister packs for personal care brands such as Pepsodent toothbrush and Fair & Lovely. We are also using post-consumer recycled polymer in our bottles. TRESemmé, Sunsilk black, and Surf Excel liquid bottles are with 25% r-HDPE, while Vim bottles are 50% r-PET, and our Love Beauty and Planet bottles are 100% r-PET.

We are constantly experimenting with new formats that either have no packaging at all or will use substitute materials for packaging. Recyclability of our packaging is crucial to our future success and we have converted all our shampoo sachets and soap bar wrappers into the recyclable structure.


We believe in a well-rounded approach across the value chain based on the 4Rs: “Reduce, Reuse, Recycle and Recover.” In the same light, we have initiated several projects to collect, segregate and safely dispose of plastic waste, in collaboration with partners and social entrepreneurs in several cities. Thoughtful partnerships with think-tanks have allowed us to reduce our factory waste while helping us find scalable solutions based on behaviour change. We have currently collected and processed approximately 100KT of plastic waste in an environment-friendly manner across 50 cities in India.

While we focus on the complex changes, you can focus on simpler things. By simply segregating your plastic waste you can make a big difference to the environment. Only when you segregate your plastic is when it can be recycled. Do what you can, because even a tiny bit makes a big difference.

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