Start a little good with water conservation:

Start a little good image

Did you know that the supply of water in India could be half its demand by 2030? According to the NITI Aayog report (June 2018), this could cause severe water scarcity for hundreds of millions of people.

Realising how this above prediction could derail India’s growth and development, we have also undertaken initiatives to conserve water. Founded on the premise that what concerns the nation concerns us, we established the Hindustan Unilever Foundation (HUF) in 2010. HUF is a non-profit company which, backed by collaborative efforts, anchors our initiatives in community development and sustainability in the space of water management.

The Foundation supports programmes focussed on water conservation, community-based governance of water resources and efficient use of water in agriculture. Through HUF, we also support knowledge initiatives in this area.

At Hindustan Unilever Limited, we believe that effective water management must consider all facets of water use. Therefore, our efforts are geared toward water management through product innovations and efficiency in production processes and supply chains.

Take, for example, HUF’s Water for Public Good programme. Working in collaboration with non-profit organizations, Water for Public Good has delivered fantastic solutions for water security and well-being for rural communities. The projects supported in this programme are based on three basic principles: Governance for Water, Quantity of Water and Benefits to the Community.

A solution that’s helped transform the lives of farmers

In the more recent past, farmers of Maharashtra’s Sonushi village (Nashik) benefited immensely from an HUF initiative. These farmers stood to lose revenue as they were paddy-growing farmers whose lands would be vacant after harvest. Without a year-round irrigation system in place, they had no other choice.

HUF and MITTRA (Maharashtra Institute of Technology Transfer for Rural Areas) joined hands to offer a solution. The HUF–MITTRA team promoted a unique irrigation solution in the village and set up a diversion-based irrigation system – a simple, low-cost method with which farmers get access to water all through the year.

Imagine, those same farmers now generate much larger agriculture produce helping them earn more as well.


As of 2020, our achievements include:

  • Water conservation: More than 1.3 trillion litres of water saved through improved supply and demand water management
  • Crop yield: Over 1 million tons of additional agricultural and biomass production generated
  • Livelihoods: More than 30 million employment days created through water conservation and increased agriculture production

This impact is a result of collective action among various stakeholders and the active participation of local communities. This has helped to not only sustain these projects but also to scale them.

Read more about HUF’s impact.

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