Unilever Nepal Limited
Unilever Nepal limited (UNL) is Nepal’s largest fast-moving consumer goods (FMCG) company with a heritage in Nepal going back to 1950’s. Formally Incorporated in 1992 with a set-up of a manufacturing unit in Makawanpur, we are proud to produce some of the biggest global brands in a state-of-the-art factory set-up.
Nine out of ten Nepali households use our products every day to feel good, look good and get more out of life; giving us a unique opportunity to build a brighter future in Nepal.
Each of our divisions, Home Care, Beauty and Personal Care, Foods & Refreshment, includes a portfolio of global brands that aim to deliver consistent, competitive, profitable, and responsible growth.
Our endeavour is supported by consistent investment in product innovation and marketing activities. With over 28 brands spanning distinct categories including soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, and packaged foods, UNL is a part of the everyday life of millions of homes across Nepal.
Our portfolio includes leading household brands such as Lux, Lifebuoy, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, and Brooke Bond Red Label.
Business Facts and Figures
- Provides direct employment to 242 people and indirectly to more than 20,000 people across the value chain.
- Has leading market share in all operating categories within Nepal.
- Unilever Nepal is the highest dividend yielding stock listed on NEPSE (The Nepal Stock Exchange Limited)
- As per the annual report for FY 2019-20, UNL has reported:
- Net sales of NPR 5547 Million
- Net profit of NPR 358 million
- Market Capitalisation of UNL is 23000 million NPR (approx.)
Winning with Brands and Innovation
Glow & Lovely
On 25th June 2020, Unilever Nepal Limited (‘UNL’) announced the next step in the evolution of its skin care portfolio, with the rebranding of its brand Fair & Lovely*. Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely*’. As part of this move, we announced that Fair & Lovely* would change its brand name to Glow & Lovely.
Over the last decade, Glow & Lovely’s advertising has evolved to communicate a message of women empowerment. In early 2019, the brand’s communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. UNL also removed any visuals or words on Glow & Lovely’s packaging that could indicate a fairness-led transformation – including the removal of two-faced cameo showing shade transformation, as well as the shade guides. UNL upholds principles that no association should be made between skin tone and a person’s achievement, potential or worth. Glow & Lovely is a pioneering technology that has made multiple skin health benefits available to millions of consumers at an affordable price. Glow & Lovely has a combination of vitamin B3, B6, C & E, glycerine, UVA and UVB sunscreens and allantoin, which are known to improve skin health and protect the skin from external aggressors and environmental pollution.
The product works to improve skin barrier function, boost the skin’s microbiome, improve skin firmness, and smoothen skin texture to enhance radiance and glow holistically.
The Wheel portfolio was relaunched to Wheel ‘Active‘ 2 in 1 with a significantly improved product formulation. Now with blue and orange speckles Wheel Active 2 in 1 gives more lather than ever before and provides deep cleaning to clothes with great fragrance. Wheel Active 2 in 1 comes with the strength of lemons and its sweet fragrance transforms laundry into a pleasant experience. With the relaunch the brand will renew focus on driving value to consumers by giving a great product at affordable price.
Vim Anti Smell
Bringing in Global R&D and technology in Nepal
Vim is the leading Utensil cleaner brand in Nepal with a rich legacy for generations. Unilever launched Vim Anti Smell in January 2021, a superior product formulation with the power of Mint and Lemons, especially designed to fight the strong odours in dirty dishes. By bringing in the best global formulation to Nepal, Unilever hopes to meet the dishwashing needs of consumers.
Pepsodent Gum care
Gum problems are a leading cause of tooth decay, bleeding gums and other dental issues. Unilever launched Pepsodent Gum Care in Dec 2020 to provide advance dental care to consumers. Providing a best-in-class global formulation, this is the first toothpaste manufactured in Nepal specifically designed for gum care.
Unilever Nepal continues to add to its Skin care portfolio. With the launch of Vaseline Deep Restore Body Lotion, we bring some of the best global offerings to Nepal.
Vaseline Deep Restore range contains pure oat extracts and micro-droplets of Vaseline jelly. It is fast absorbing for a non-greasy feel leaving your skin healthy, glowing, and smooth. Infused with Vaseline jelly, this deep restore lotion triples skin's moisture level to restore dry skin.
Ponds Age Miracle
POND’S Age Miracle Day Cream with SPF 18 PA++, has been launched in Unilever Nepal. POND’S Age Miracle repairs daily sun damage for youthful radiant skin in seven days. Retinol-C complex releases retinol to help reduce wrinkle appearance from inside for youthfully radiant skin on the outside.
POND’S has quickly grown to be the preferred premium beauty brands for Nepalese women.
Lifebuoy hathdhune Campaign
Unilever, under its Lifebuoy brand worked together with UNICEF, WHO and Ministry of health to help fight the COVID-19 pandemic. Lifebuoy Hathdhune campaign was initiated in March 2020 to raise awareness on the importance of handwashing with soap and water using the right technique.
More than five lakh units of soap were donated to vulnerable communities in Nepal through this campaign.
We worked with several Nepali celebrities and influencers virtually to create awareness on the importance of handwashing.
Hamro Namaste Campaign
Hamro Namaste A plea for empathy during the Pandemic
#HamroNamaste, is a digital campaign initiated by Unilever Nepal in partnership with UNICEF. At its core, the campaign is a plea to remove all prejudice against returnee migrant labour during the COVID 19 pandemic. Instead, the campaign advocates for welcoming them back with a traditional Namaste done in association with Nepali film actor, Rajesh Hamal.
This campaign gained several accolades and has become one of the first Nepali language creative recognised at several prestigious global forums.
*References to Fair & Lovely in this article pre-dates the brand’s name change to Glow & Lovely in 2020.
* References to the Fair & Lovely Foundation in this article pre-dates the brand’s name change to Glow & Lovely in 2020. The Foundation’s new name is ‘Glow & Lovely Careers’.