Our business is built on brands with purpose – products that make a difference to consumers and to the world. And since they are used by more than two billion people each day, they all have great stories to tell. You can find them all here and select them by year, topic or via the advanced search.
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Surf Excel's Ramadan campaign #MadadEkIbadat has bagged Gold at the WARC Prize for Asian Strategy 2017. #MadadEkIbadat brought together the purpose of Surf Excel and the spirit of Ramadan. The campaign helped grow brand love with consumers at large, across India and Pakistan.