Brooke Bond Taj Mahal Tea launches 'Darbar-E-Taj' in association with #fame
Brooke Bond Taj Mahal Tea, one of India’s finest Tea brands, announces the launch of ‘Darbar-E-Taj’ in association with #fame – India’s No.1 Live Social Video platform.
'Darbar-E-Taj' is a YouTube Channel dedicated to Indian classical music and is envisioned as a content destination for the music connoisseur and curious alike. The channel will feature music compositions and videos that pay tribute to the legendary classical musicians of India as well as explore the myriad and profound aspects of Indian classical music. The launch commemorates the 50th year of Brooke Bond Taj Mahal Tea (first introduced in 1966), and is an online celebration of the glorious relationship between the brand and Indian classical music.
Shiva Krishnamurthy, General Manager – Tea, Hindustan Unilever Limited, said, "Indian classical music is an integral part of Brooke Bond Taj Mahal Tea. Starting with a television commercial in 1987 featuring Ustad Zakir Hussain, the brand has proudly fostered a three-decade long relationship with Indian classical music. In this, the 50th year of Brooke Bond Taj Mahal Tea, we are launching 'Darbar-E-Taj', the online manifestation of the historic association between a great piece of music and an exquisite blend of tea."
'Darbar-E-Taj' will launch with a video montage of the 14-hour concert held at the Brooke Bond Taj Mahal Tea House in February as part of the golden jubilee celebrations of the brand. The video contains never before seen footage of performances from the concert along with interviews of the performing artists such as Taufiq Qureshi, Rahul Sharma and Paras Nath among others. The channel will also host a number of videos of performances by eminent artists interspersed with interesting information on the curation and construction of their compositions.
To subscribe to ‘Darbar-E-Taj’ visit https://www.youtube.com/channel/UCVsYD602MhemHuTxshG7TkQ