Magnum Delhi launch
Magnum - Now in Delhi
Known worldwide as the ice cream synonymous with indulgent pleasure for over two decades, Magnum® ice cream has been available in Mumbai, Pune, Hyderabad and Bengaluru since March 2014. The newest city addition to this list is Delhi.Magnum ice cream was launched in Delhi and Kolkata earlier this year making it now available across 7 cities in India. An event was held to mark the launch of Magnum in Delhi with actor Kareena Kapoor as its brand ambassador.
It was a grand launch as our pleasure ambassador – Ms.Kareena Kapoor Khan made a stunning appearance, as she walked out of a chariot, took a bite of her favourite Magnum and shared her love for the Belgian chocolate covered ice cream (Chocolate Truffle being her favourite flavour) and her proud association with the brand.
When asked what she loves the most about her Magnum, Kareena smiled and said, “The cracking and crunch sound of the first bite into Belgian chocolate goodness”, is what always makes her Magnum experience magical.
Talking about the absolute indulgence that Magnum allows her to enjoy, Kareena said, “Magnum is the ultimate indulgence. Every bite makes you experience true Royal Treatment.”If given a choice, she would most definitely pick a box of Magnum over flowers. Clearly a way to a woman’s heart is no more with clichéd flowers. Take note, boys!
‘Magnum on Wheels’ was another big announcement made by our pleasure ambassador, that made the Delhi launch a lot more exciting as this is an exclusive venture and won’t be available in any other city.
Welcome to the world of Magnum, Delhi!