Junior Horlicks, launched in 1992, designed to bridge gaps in nutrition and aid a toddler’s overall development, acts as a tailor-made nutritional drink for children between the age group of 2 to 6 years. It has been scientifically proven that nutrition needs are different across age groups and toddlers being fussy eaters, tend to have gaps in their nutrition, which makes them vulnerable to hidden deficiencies, impacting growth.
Junior Horlicks gives toddlers an A to Z Nutrition as it is packed with macro and micronutrients. The key nutrients are protein, calcium, Vitamin D, Vitamin K and Magnesium, along with Power Vitamin- B1, B2, B6, niacin and also, smart nutrients such as Iron, Iodine, Folic Acid, DHA, Vitamin B6, B12, C, zinc, choline and Magnesium.
Junior Horlicks currently comes in Vanilla and Chocolate variants and remains the largest selling toddler nutrition brand in the country (by volume).