Skip to content

Bru

Real taste of South Indian coffee

Bru Logo
Bru banner

Legacy of Bru-ing goodness

Bru is India’s No. 1[a] instant coffee brand. Launched in 1968, Bru is India’s first Coffee-Chicory based instant coffee. It has remained India’s beloved & trusted coffee brand since then. With over 50+ years’ of experience in the world of coffee, Bru strives to bring the best coffee experiences to our consumers. We understand that great coffee starts at the source, which is why we source the finest coffee from South Indian plantations.

Journey: bean to cup

First, handpicked coffee beans are roasted to perfection, then they are taken through our meticulous processes that help ensure that their irresistible aroma is preserved. This gives our coffee the signature Bru aroma that our consumers love.

Bru Gold Premium Instant Coffee

Our exquisite Bru Gold Premium Instant Coffee has rich flavours from the coffee plantations of South India. Freeze-Dried Coffee, considered the world’s best form of instant coffee, is made by introducing coffee to very low temperature which preserves its alluring aroma and flavour.

Each granule of Bru Gold meticulously captures the rich flavour of select coffee beans to offer a luxurious, aromatic experience.

An advertising for a packet of Bru Gold Premium Instant Coffee with a background of coffee beans

Bru Cold Coffee

Bru Cold Coffee is perfect for the hustlers and dreamers who love their coffee chilled and on the go. Indulge in a thick, flavourful, and creamy cold coffee that is super smooth and amazingly delicious.

An advert for Bru Cold Coffee showing 3 packs of the product

Bru Southern Trails

Bru Southern Trails is a range of fine specialty coffee made using 100% single-origin, specialty- grade Arabica coffee beans sourced from esteemed estates across India. The highest quality beans are selected and sorted by hand before they are artisan roasted in small batches.

A campaign for five packs of Bru Southern Trails showing the variety of products
[a]

Source: Euromonitor International Limited; Hot Drinks 2024 edition, off-trade volume, 2023 data

Contact us

If you have any questions or comments about Bru, please visit our contact page.

Back to top