Started in 1934, Kissan is a popular brand in India that sells ketchup, jam and squashes. Kissan stands for the philosophy of real joy and real togetherness in today’s fast paced world.
Kissan is more than just jams, ketchups and squashes. It’s all about kids eating happily & growing up happily. Kissan’s tasty and natural goodness keeps both, mothers & kids happy. The brand’s reassurance to mothers is that they can make tiffin times fun yet wholesome with the Kissan range of products that are made with 100% natural ingredients!
In 1993, Kissan was acquired by Brooke Bond India and thus Kissan is now an integral part of the Hindustan Unilever (HUL) franchise of power brands. With Kissan, HUL wanted to tap the food opportunity and it adopted the motto that good food should be ‘loved’ and not ‘shoved’.
Kissan’s products taste good; look good and do good; while enabling moms to sprinkle that magic in everyday food without ever compromising on its do-good properties. From the tangy red burst of tomatoes in ketchup, to the gooey sweetness of ripened fruit in jams, these products are all about the sensorial delights of nature’s goodness. Kissan vouches that the journey towards a bright tomorrow starts with enjoying today.
Growing with evolving consumer taste preferences, Kissan has always strived to fulfill every need. The brand has always pioneered with flavors and variants that complement every snack, base or occasion. From aloo and ketchup rolls to mango jam on delicious home-made parathas to sweet n spicy ketchup with chole chaat or even smoothies and pancakes with jam, the range enables mums to make ordinary home food, wow and interesting!
In a quest to stand for real ingredients, three years ago, Kissan gave its consumers a chance to experience nature and fall in love with it, for then, they would always come back to Kissan. With this was born the ‘Kissanpur’ campaign asking kids to turn into farmers and get their hands dirty to grow tomatoes - tomatoes as red and juicy as the ones used for making Kissan ketchup!
Now in its fourth year, Kissanpur has helped mothers and kids engage together in ‘real experiences’ by transforming the way they lived their lives, but also firmly imprinted itself in the hearts of mothers and kids in India.