Started in 1934, Kissan is a popular brand in India. Kissan is more than just jams, ketchups and squashes.
It’s all about kids eating happily & growing up happily. Kissan keeps both, mothers & kids happy. The brand’s reassurance to mothers is that they can make tiffin times fun yet wholesome with the Kissan range of products that are made with 100% real ingredients!
In 1993, Kissan was acquired by Brooke Bond India and thus Kissan became an integral part of the Hindustan Unilever (HUL) franchise of power brands. With Kissan, HUL wanted to tap the food opportunity and it adopted the motto that good food should be ‘loved’ and not 'shoved’.
With over 80 years of heritage, Kissan’s products taste good; look good and do good; enabling moms to sprinkle that magic in everyday food. From the tangy red burst of tomatoes in ketchup, to the gooey sweetness of ripened fruit in jams, these products are all about the sensorial delights of nature’s goodness. Kissan vouches that the journey towards a bright tomorrow starts with enjoying today.
Growing with evolving consumer taste preferences, Kissan has always striven to fulfill every consumer's need. The brand has pioneered flavors and variants that complement every snack, base or occasion. From aloo (potato) and ketchup rolls to mango jam on delicious home-made parathas to sweet n spicy ketchup with chole chaat or even smoothies and pancakes with jam, the range enables mums to make ordinary home food, wow and interesting! It's latest blast range of jams offers the perfect 'little sweet, little tangy' flavours in berry, strawberry and orange variants!
Kissan has always supported and continues to lend its support to mothers in making delicious food items for kids. This is achieved by the delightful range of accompaniments that Kissan offers which improves the taste quotient of otherwise mundane meals, making tiffin time for children exciting and something they look forward to finish every day. As of today, Kissan is equivalent to kids loving what they eat and growing up happily. This takes us back to the roots of Kissan that are strongly built on the fact that growing up is an eventful and adventurous journey.
In a quest to stand out for it's 'real' ingredients, a few years years ago, Kissan gave its consumers a chance to experience nature and fall in love with it, for then, they would always come back to Kissan. With this was born the ‘Kissanpur’ campaign asking kids to turn into farmers and get their hands dirty to grow tomatoes - tomatoes as red and juicy as the ones used for making Kissan ketchup! Kissanpur has helped mothers and kids engage together in ‘real experiences’ by transforming the way they lived their lives, but also firmly imprinted itself in the hearts of mothers and kids in India. This campaign has now been revived in 2016 and brings alive the message of encouraging consumers to wriggle out of the clutches of gadgets to relive the joy of real togetherness.
Kissan now sources 100% of its tomatoes from sustainable sources thereby helping create and support several local smallholder farmers' livelihoods. Kissan is happy to make a difference, be it for it's consumers, customers or suppliers.