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Axe

All Axe fragrances are specially crafted by the world’s leading perfumers to help men smell and feel their best, adding that touch of magic to life. Axe has a variety of male grooming products such as Axe deodorants, aftershave lotions, shaving cream, Cologne talc & body perfumes.

Axe was born in France on 6th June 1983, and since then, it has been the epitome of modern masculinity and individual attraction. Axe is now used by men in more than 90 countries, from the Americas to Asia. The brand mission is to help every man break away from stereotypes.

There isn’t a single definition of masculinity, in fact, every man has his own identity. Axe embraces the differences in every person.

With a full line of male grooming products including body sprays, deodorants, body washes, shampoos and styling products, Axe empowers men to express what makes them authentic and ultimately attractive to the world around them. In addition to being World number 1 Male Deodorant Brand*, Axe is a lifestyle brand that speaks to both young men and women through unique experiences.

Axe makes its mark in India

The cool, iconic brand Axe was launched in India in 1999 with Axe deodorants. In India, Axe has a variety of male grooming products such as Axe deodorants, aftershave lotions, shaving cream, Cologne talc & body perfumes. All Axe fragrances are specially crafted by the world’s leading perfumers to help men smell and feel their best, adding that touch of magic to their day to day life.

Axe continues to innovate to meet consumer aspirations. In 2018, Axe launched a revolutionary pocket-sized perfume called ‘Axe Ticket’. This new format aims to make fragrances and grooming products more accessible.

*Unilever calculation based on Nielson sales information for total grocery market, 2016

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