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Close Up

For years, Closeup has been synonymous with fresh breath and confidence.

Closeup, since its launch, has been synonymous with freshness that gives confidence in social interactions. Its unique Anti- Germ Mouthwash formula gives up to 12 hours of long lasting fresh breath.

The brand has always been unique and fun, encouraging people to open up by getting over self- doubt. Closeup is for every person young at heart.

Key Facts

  • India’s 1st gel toothpaste (1967)
  • Market leader in gel toothpaste category for over three decades
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