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Fair & Lovely

World’s No.1 fairness cream, HUL’s largest skin-brand. How Fair & Lovely is that!

Fair & Lovely's skin-lightening technology is known to be the best in the world! However, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions.

Fair & Lovely's brand-essence of ‘Rescripting Destiny’ has played a decisive role in its noteworthy presence in over 30 countries. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for the belief that 'beauty that empowers a woman to change her destiny'. The brand's commitment towards empowering women has inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates various education & employment-related programs that give underprivileged women the power to overcome all barriers & change their lives.

Key Facts

Know Fair & Lovely even better!

  • Developed in 1975, Fair & Lovely is the world’s first fairness cream.
  • It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process. 
  • In 2003, it was rated as the Twelfth Most Trusted Brand in India by ACNielsen ORG-MARG. 
  • In 2004, it was identified as a Super Brand.
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