A leading Skin Care brand which serves millions of consumers all over the world by being the best, safe and affordable solution for their beauty needs.
Fair & Lovely’s beauty transformation is linked to the hero ingredient of multivitamins, which are understood to work from within to give skin a blemish-free glow along with a smooth and soft texture.
Women today want more skin quality led benefits like a radiant glow, skin that is free from blemishes and imperfections. While this new aspiration of skin, has visible radiance, it is also strongly associated with the quality of skin itself. Fair & Lovely offers its consumer a high definition glow – which comprises skin clarity, more radiance and skin that is free from imperfections. This glow is qualified to be the equivalent of laser treatment in clinical studies. Keeping in mind the ever-changing consumer, we offer a range of variants from the leading Advanced Multi-Vitamin Cream to Ayurvedic Care Cream, BB Cream, Sun Protect, Winter Glow & Anti Marks Cream.
Additionally, the brand has a strong emotional connect with consumers, and they consider it to be the mentor that gives them the confidence of beauty, empowering them to fulfil their dreams.
Fair & Lovely’s brand purpose is ‘to inspire women to create their own identity’ supported by a strong ‘brand do’ through the Fair & Lovely Career Foundation which gives women access to scholarships, education and career guidance.