The rebranding of HUL’s flagship brand Fair & Lovely to Glow & Lovely takes forward the brand’s journey towards a more inclusive vision of beauty. The brand serves millions of consumers by offering safe, effective and affordable products which deliver glowing, even-toned and radiant skin.
In early 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin. We intend to reflect this with the new brand name ‘Glow & Lovely’ which also represents a more inclusive vision of beauty.
Women today are achieving newer heights, and their success glows brighter than ever. Glow & Lovely celebrates this glow of success while also providing these women with more evolved skin benefits which are known to improve overall skin health. Glow & Lovely offers its consumer a high definition glow – which comprises of skin clarity, more radiance and skin that is free from blemishes and imperfections, so they can flaunt their inner and outer glow through the many successes they achieve.
Glow & Lovely is based on pioneering technology that has made multiple skin health benefits available to millions of consumers at an affordable price. The brand has been progressively changing its formulation, and includes other vitamins like B6, C & E, allantoin, known to protect the skin from external aggressors, UV rays and environmental pollution. The product is designed to improve the skin barrier function, improve skin firmness, and smoothen skin texture - all of which help enhance radiance and glow holistically. The product has never been, and is not, a skin bleaching cream.
Keeping in mind the ever-changing consumer, we also offer a range of variants from the leading Advanced Multi-Vitamin Cream to Ayurvedic Care + Cream, BB Cream, Winter Glow and Instant Glow Facewashes.
Glow & Lovely’s purpose is ‘to inspire women to create their own identity’ and is supported by initiatives through Glow & Lovely Careers (formerly Fair & Lovely Foundation) which offers women scholarships, education, skills training and career guidance.